ID GENÈVE

is a Swiss luxury watch brand redefining modern horology through sustainability, circular design, and timeless aesthetics.

Rooted in Geneva’s watchmaking heritage, the brand pioneers a new era of responsible luxury—crafting timepieces from recycled and upcycled materials without compromising on precision or elegance.

For my photoshoot and video, I aimed to reflect the brand’s aesthetic by capturing the harmony between innovation and tradition, highlighting the raw beauty, texture, and minimalism that define both the watches and ID Genève’s unique vision.